YEAR BRAND CAMPAING
2026 MALLPLAZA TALENTO MALLPLAZA
[Esp]
En el Perú, hay talento de sobra. Somos un país musical. El problema es que no se le llega a descubrir y no cuenta con los recursos, las oportunidades ni la asesoría suficiente para surgir, así que rápidamente tienen que dejar sus sueños de lado y nadie lo apreció.
Por eso, Mallplaza decidió romper con todo este círculo vicioso. Dándole visibilidad, asesoría y oportunidades al nuevo talento, que lo único que busca es poder lograr su sueño.
Así se da inicio a Talento Mallplaza. Un concurso de canto para encontrar a la próxima estrella y darle la posibilidad de grabar su primer sencillo bajo la producción del multiganador del Grammy, Tony Succar.
Muchos salieron a mostrar quiénes eran y finalmente, tras una ardua labor de nuestros jurados, encontramos a Jolie. Ella, luego de un proceso de asesoría y ensayos con mucho entusiasmo, por fin pudo grabar su primer hit: “Mi Buen Amor” Un cover en salsa de la gran canción de Mon Laferte.
[Eng]
In Peru, there is talent to spare. We are a nation of music. The problem is that this talent often goes undiscovered and lacks the resources, opportunities, and guidance needed to break through, so these artists are quickly forced to set their dreams aside, and no one ever recognizes their potential.
That’s why Mallplaza decided to break this vicious cycle. By giving visibility, guidance, and opportunities to new talent, whose only goal is to achieve their dream.
And so Talento Mallplaza was born. A singing competition to find the next star and give them the chance to record their first single under the production of multiple Grammy winner Tony Succar.
Many came forward to show who they were, and finally, after the hard work of our judges, we found Jolie. After a process of coaching and rehearsals filled with enthusiasm, she was finally able to record her first hit: “Mi Buen Amor”—a salsa cover of Mon Laferte’s great song.
That’s why Mallplaza decided to break this vicious cycle. By giving visibility, guidance, and opportunities to new talent, whose only goal is to achieve their dream.
And so Talento Mallplaza was born. A singing competition to find the next star and give them the chance to record their first single under the production of multiple Grammy winner Tony Succar.
Many came forward to show who they were, and finally, after the hard work of our judges, we found Jolie. After a process of coaching and rehearsals filled with enthusiasm, she was finally able to record her first hit: “Mi Buen Amor”—a salsa cover of Mon Laferte’s great song.
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Managing Director: Victor Garzón
Creative Officer: Camilo Astorga
Creative Director: Victor Diaz 'Viti'
Art Direction Sr: Jhon Palomino
Art Direction Jr: Alexi Paz
Designer Graphic: Junior Cotos x Jennifer Martínez x Johan Orreaga x Julissa Reyes
Motion Graphic: Eduardo del Portal x Junior Bazan
Filmaker: Piero Alarcon
Leader Account Executive: Rolando Pezán
Account Executive: Katherine Abolengo x Mariela Bogani
